Blog
Why Early-Stage Startups Need a Revenue-Centric Focus
A friend of mine in the tech industry, said something interesting recently. “Ron, I just looked at your new website and it’s wonderful. However, it seems a bit overly sales oriented. For startups, your greatest value goes well beyond sales. Focus on the basics, such...
What a Square Pizza Can Teach You About Selling
In the world of B2B tech startups, the right mix of content and a compelling call to action is crucial. Think of it as the perfect pairing of spaghetti and meatballs, peanut butter and jelly, or rock and roll. Together, they can generate the leads your startup needs...
Why Early-Stage Startups Need a Revenue-Centric Focus
A friend of mine in the tech industry, said something interesting recently. “Ron, I just looked at your new website and it’s wonderful. However, it seems a bit overly sales oriented. For startups, your greatest value goes well beyond sales. Focus on the basics, such...
What a Square Pizza Can Teach You About Selling
In the world of B2B tech startups, the right mix of content and a compelling call to action is crucial. Think of it as the perfect pairing of spaghetti and meatballs, peanut butter and jelly, or rock and roll. Together, they can generate the leads your startup needs...
The Secret to Selling Feature-Rich Products
Don't Talk About the Technology! Elevate your sales by focusing on the transformative experiences your product delivers, instead of overwhelming with the nuts and bolts. There I was, embarking on a quest for a spiffy new laptop, to give my weary five-year-old...